Google Analytics ‘Events’ Track Downloads, Video Views
Event tracking is one of Google Analytics most underutilized tools. From monitoring PDF downloads to video views, Event tracking counts the number of times a specific action takes place on a website,...
View ArticleUsing Google Analytics for Lead-generation Tracking
If your lead-generation website is supported by paid advertising, it’s important to attach a value to each lead. In other words, to turn web analytics into a decision-making machine, as opposed to...
View ArticleGoogle Analytics: Using the New ‘Acquisition’ Tab
Google Analytics recently updated its layout. One of the new Standard Report sections is “Acquisition” — which contains data on how a site acquires customers, whether through ecommerce, lead...
View ArticleLanding Page Analysis in Google Analytics
Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step...
View Article8 Free Lead Generation Services
Quality leads are the lifeblood of any sales organization. But identifying the names and contact information of those prospects is time consuming. There are companies that supply targeted lists — for a...
View Article10 Free Content Curation Platforms
Many businesses are embracing content curation — the process of collecting, commenting on, and linking to the content of others. The premise is find relevant articles, tips and tools that your...
View Article10 Free Tools to Create Infographics
Infographics are fun, creative, data-visualization tools that can help businesses express facts and statistics about their products, markets, and services. They can spread quickly if well done — shared...
View Article9 Creative Websites For Marketing Inspiration
Your business's website needs to be fresh, bold, and worthy of a visitor’s time. Reading about your industry — or visiting business blogs — sometimes isn’t enough to inspire or help generate ideas. If...
View Article10 Slideshare Presentations for Marketers, Designers
Slide presentations provide an excellent opportunity to learn something new about marketing at your own pace. Here are 10 quality slide presentations on web marketing and design
View Article10 TED Talks to Re-think Your Marketing
TED started as a conference to bring together people from the Technology, Entertainment, and Design worlds. TED.com posts speeches from experts, which TED describes as "riveting talks by remarkable...
View Article11 Free Screencasting Tools
Screencasts are an effective way to promote your products or services. As a video tutorial, a product demonstration, or for reviewing the strengths of your company, screencasts offer substantial...
View ArticleGoogle Analytics: Defining Macro and Micro Goals
It's fairly simple to come up with a list of “goals” that describe a website's success. These typically include lead generation, downloads (i.e., coupons, menus, or whitepapers), and ecommerce...
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